The History of Car Logos, Revealed
Chevrolet Bow Tie
The instantly recognizable Chevrolet bow-tie emblem was created by General Motors and Chevrolet co-founder William C. Durant, but there are various stories as to how he came up with the logo. The long-accepted story is that he was inspired by the pattern on the wallpaper of a Parisian hotel. However, his daughter Margery said in her 1929 book, "My Father," that Durant, always doodling during meals, came up with the image "between the soup and the fried chicken one night." And Durant's wife, Catherine, told an interviewer that he had spotted the logo — possibly used for Coalettes, a refined fuel product from Southern Compressed Coal Co. — while reading the newspaper in a Virginia hotel room.
Source: MSN Autos
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